Business challenge
A high volume of unfiltered online inquiries from various sources was slowing down sales teams. Because of manual processing, potential buyers often waited hours for a first response, which in the digital age led to quick drop-offs and hot leads being lost to the competition.
DATUM solution
We developed an AI agent that starts the conversation with a potential buyer in real time (24/7). The bot performs intelligent triage: it defines the budget, equipment preferences, preferred financing method and purchase timeline. It then matches this data against available stock in the CRM and delivers a highly qualified lead directly to the responsible sales advisor, together with the full context of the conversation.
Business value
First response time was reduced from several hours to under 30 seconds. This instant reaction dramatically increases the chances of closing the sale and optimises the sales team's working time.