Business challenge
A high volume of repetitive questions about membership prices, personal trainer availability, gym capacity and group class schedules constantly interrupted front-desk staff, especially during peak hours.
DATUM solution
Through deep web integration and the WhatsApp Business API, the conversational agent fully takes over informational communication. It proactively advises users on choosing the optimal package based on their fitness goals, guides them through digital payment and enables automatic booking or cancellation of sessions, integrated with the gym software.
Business value
Over 70% of routine questions and operations are resolved without any human intervention, 24 hours a day, with a continuous increase in active members thanks to a smooth sign-up process.